Can you rank on Google without killing your brand voice? Here's how to balance SEO, brand & conversions ✅ #SEO #BrandStrategy #WebsiteDesign #MarketingTips #DigitalMarketing
I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Because of course, SEO. Isn't everything. So I thought it'd be fun to kinda walk through the conversation that I tend to have with these business owners. The way I see it, there are three things you need to balance when considering the content on your website. One is SEO, another is your brand. This is typically where business owners wanna push back. And the final one is your conversion rate. Now, in a lot of ways, you don't have to pick between these three. Most best practices for website design are good for SEO, your brand, and conversio
Related Passages
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Because of course, SEO. Isn't everything. So I thought it'd be fun to kinda walk through the conversation that I tend to have with these business owners. The way...
focused on conveying a specific message or eliciting a specific emotion. And there's nothing wrong with that, but if the visitor can't tell what you're selling, then it's all wasted. Moving on, let's talk about what's most important in each of these three areas. For SEO, what really matters is that you're using the same terms that people are searching for when they're looking for whatever this page is about. So this is the page for one of your services. Make sure you're using the term that people actually search...
Public Insight Cards
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Important pages should make it immediately clear what the page is about and who it is for; this supports SEO, brand clarity, and conversion.
Page clarity / SEO / CRO · asserts
I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Be...
Service pages should use the terms real customers search for, not only internal or technically correct terminology.
Keyword language · asserts
focused on conveying a specific message or eliciting a specific emotion. And there's nothing wrong with that, but if the visitor can't tell what you're selling, then it's all wasted. Moving on, let's talk about what's most important in each of these three areas. For SEO, what really matters is that you're using the same terms that people are searching for...
For a service/product page, the searched term should appear in the H1/page title, meta title, and ideally first sentence.
On-page SEO fields · asserts
focused on conveying a specific message or eliciting a specific emotion. And there's nothing wrong with that, but if the visitor can't tell what you're selling, then it's all wasted. Moving on, let's talk about what's most important in each of these three areas. For SEO, what really matters is that you're using the same terms that people are searching for...
Larger companies may prioritize brand more, while commoditized industries may need to prioritize SEO and conversion rate more.
Brand vs SEO vs CRO · asserts
I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the page. However, the conversation is a little more nuanced than some SEOs might make it out to be. Be...
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