Why do we still need websites? Been thinking about this a lot lately and honestly... they're becoming obsolete 🤔 What smart brands should do instead ⬇️ #AI #DigitalMarketing #TechTrends #BusinessStrategy
Why do we still need websites? I'm not saying we don't need websites, but why do we still need them? This is something I've been thinking about a lot lately. And the more I think about it, the more outdated the website seems to be. I'm not talking about websites like Facebook or TikTok, Google or ChatGPT. For this conversation, let's consider those platforms. I mean the kind of websites that a business or a brand might have. As far as I can tell, websites only exist for two purposes, to share information and enabling transactions. And then you could include a third, which should just be entity verification. It's important that you can tell who the information is coming from and with whom you're doing a transaction. So that's important, right? Entities need to be able to share information. We need to be able to make transactions with entities online and entity being a person, brand or bus
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Why do we still need websites? I'm not saying we don't need websites, but why do we still need them? This is something I've been thinking about a lot lately. And the more I think about it, the more outdated the website seems to be. I'm not talking about websites like Facebook or TikTok, Google or ChatGPT. For this conversation, let's consider those platforms. I mean the kind of websites that a business or a brand might have. As far as I can tell, websites only exist for two purposes, to share information and ena...
lem and you need a person or organization with a solution. This could be anything from trying to find someone to hire at your business to trying to find what restaurant to go to for lunch. The current process involves manually looking through pages of content usually created by the brand themselves, and if we're lucky, some third party reviews. But ultimately, we only have time to read a fraction of those. In other words, we're seeing a small percentage of the information available. It's hard to know how much we...
tirely on the product. Now, of course, it's impossible to say what that product will look like. Otherwise it would already be here. But it's clear that there's a better way. Whatever that product is, it will need some way of retrieving information, verifying entities, and facilitating transactions. OpenAI, of course, is already trying to do this with ChatGPT, but I think that's just the first step. And currently that's being done through the website. It's the only place that a brand can host the information and...
er less and less. What these platforms say about you is going to matter more and more. And your website is just one place that these platforms are getting their information from. So while we wait to see what will replace the website, if anything, I think the best thing that brands could be doing is just putting their content on as many platforms as possible. Produce high quality content that represents your brand and distribute it across all the social platforms and any other third party websites you can get on...
Public Insight Cards
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Future brand discovery may rely less on websites and more on agents/APIs that verify identity, share information, and facilitate transactions.
Agent-readable web · asserts
tirely on the product. Now, of course, it's impossible to say what that product will look like. Otherwise it would already be here. But it's clear that there's a better way. Whatever that product is, it will need some way of retrieving information, verifying entities, and facilitating transactions. OpenAI, of course, is already trying to do this with Chat...
Brands should distribute high-quality content across social platforms and third-party websites because LLMs gather information from many sources, not only the brand website.
Multi-platform distribution · asserts
er less and less. What these platforms say about you is going to matter more and more. And your website is just one place that these platforms are getting their information from. So while we wait to see what will replace the website, if anything, I think the best thing that brands could be doing is just putting their content on as many platforms as possib...
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