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Don’t get cute with words, especially when it involves money. Time and time again, A/B tests show that it's not a good idea to use cute copy on pricing pages. Here's an experiment from any.do. They tried Boss Up, Go Premium against just Premium and Premium...

2025-09-29published
tiktokplatform
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Time and time again, AB tests show that it's not a good idea to use cute copy on pricing pages. Here's an experiment from any DOT do. They tried boss up go premium against just premium and premium won out. The article that says this don't get cute with words, especially when it involves money. And it says it over and over again. It's a big deal. This is from the first 1,000 newsletter about conversion rate optimization.

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Time and time again, AB tests show that it's not a good idea to use cute copy on pricing pages. Here's an experiment from any DOT do. They tried boss up go premium against just premium and premium won out. The article that says this don't get cute with words, especially when it involves money. And it says it over and over again. It's a big deal. This is from the first 1,000 newsletter about conversion rate optimization.

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