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POV: You've been buying backlinks for 16 years and just realized they're dying 📉 Here's what I'm doing instead #SEO #BacklinkStrategy #DigitalMarketing #AISearch #GoogleAlgorithm
Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website. It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backlinks pointing towards your site. Of course, SEOs like me realised that this was a gameable system and immediately started building links. And then the war between Google and the SEOs began. And Google's over time, gotten better at realising which back links are legitimate and which ones were created for the purposes of manipulating search results. And for years now, Google has been
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Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website. It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backli...
ason I'm buying fewer backlinks. The main reason has to do with large language models in AI search. I believe that within a few years, large language models are mostly going to replace traditional search engines. And this isn't because people are going to stop using Google, they won't. It's because Google themselves are trying to replace their traditional search results with their own large language model. An early data from AI. Search shows that backlinks really don't matter much at all. The leader in this rese...
ason I'm buying fewer backlinks. The main reason has to do with large language models in AI search. I believe that within a few years, large language models are mostly going to replace traditional search engines. And this isn't because people are going to stop using Google, they won't. It's because Google themselves are trying to replace their traditional...
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