SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service? Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they said they've had a really hard time getting any sales through SEO. They explain that they have this great product, and when people actually see it, they love it. However, it's very unique. No one else offers this product, and no one knows that it exists until they see it. And this is a perfect example of a business that should not be investing in SEO. There's no agreed upon name that you would go to Google and search for. It's a very novel product. Very few people have ever heard of it. For a business like this, SEO and Google ads, for
Related Passages
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service? Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they said they've had a really hard time getting any sales through SEO. They explain that they have this great product, and when people actually see it, they love it...
l media advertising. If your ideal customer is not aware of your product or service, you need to inform them. As long as there is a target audience for your product or service, you can get in front of that audience on social media. Typically this is going to mean creating a compelling video that shows off your product or service. I recommend creating at least a dozen such videos and posting them organically to all the social media platforms and seeing which one does best. Then make a 15 second version of the top...
preferably in a way that's recommending you. This is currently the primary strategy we're deploying for our clients. And honestly, the payouts probably not gonna be as big as it would with social media videos, at least in the short term. But long term, I do think this is going to be the primary way that people get their recommendations. And right now, there's a huge opportunity to increase your visibility while the competition's low.
Public Insight Cards
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SEO is a poor primary strategy when people do not know the product category exists and therefore are not searching for it by name or problem.
SEO fit / product awareness · asserts
SEO is not the right strategy for every business. So I wanna talk about how to know if SEO is right for you, and if not, what you should be doing instead. It's actually pretty simple. Are people going to Google and searching for your product or service? Yesterday someone dmed me on TikTok. They were looking for help with SEO and AI optimization, and they...
For products likely to be recommended by ChatGPT, the suggested tactic is to identify pages ChatGPT references and get the product/service listed on as many of those pages as possible.
AI recommendation source strategy · asserts
l media advertising. If your ideal customer is not aware of your product or service, you need to inform them. As long as there is a target audience for your product or service, you can get in front of that audience on social media. Typically this is going to mean creating a compelling video that shows off your product or service. I recommend creating at l...
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