@tjrobertson52 source record

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SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of right now, not much has changed. However, I do think that most of the SEO community is kind of ignoring the fact that big change is definitely coming. The truth is, SEO can never really die completely. As long as there are search algorithms, there will be ways to optimise for those algorithms. And even when AI is doing more and more of the work, they're always going to be using some kind of search algorithm. However, that's the change that many SEO's seem to be failing to recognise. More and more it is the AI using the search algorithm. I

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of right now, not much has changed. However, I do think that most of the SEO community is kind of ignoring the fact that big change is definitely coming. The truth is...

Public Insight Cards

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SEO is not dead, but strategy changes because users increasingly ask LLMs, and LLMs use search engines with more specific queries and inspect far more pages than humans.

SEO evolution / AI search behavior · asserts

SEO is not dead, but it is changing faster than ever before. Recently, some content creators have upset the SEO industry by claiming that SEO is dead. Often times these influencers are selling some kind of Geo or AI optimization product. But as anyone who's actually practicing SEO on a daily basis right now knows, SEO isn't dead at all. In fact, as of rig...

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