@tjrobertson52 source record

Topics Mentioned

Service page architecture Use-case landing pages

Public Evidence Excerpt

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I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services. Let me explain what the mistake is and how to fix it. Typically, when businesses build their website, they think about all the things that they do for their customers. And I would say about half of businesses are smart enough to realise they need to make a page for each of these things that they do. And that makes sense, right? If you're a window tinting shop, you're gonna have a page about your window tinting service. Except if you know anything abo

Related Passages

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I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services. Let me explain what the mistake is and how to fix it. Typically, when bu...

re not creating a page for each thing you do. We're creating a page for each thing someone searches for. And I'm not talking about creating a bunch of low quality, spammy pages stuffed with keywords. Create the highest quality page possible for this searcher. Sure, your window tinting process is probably the same on Tesla's as it is on trucks. But the person searching for truck window tinting is telling you something about what they're looking for. Include examples of your work on trucks. Talk about the most pop...

Public Insight Cards

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Businesses should create pages for what customers search for, not merely for internal service categories or technically correct names.

Service page architecture · asserts

I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search. It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqual...

Open

Segmenting services by use case, vehicle/type, demographic, service area, or product option can improve SEO and UX when each page is genuinely tailored to that searcher.

Use-case landing pages · asserts

re not creating a page for each thing you do. We're creating a page for each thing someone searches for. And I'm not talking about creating a bunch of low quality, spammy pages stuffed with keywords. Create the highest quality page possible for this searcher. Sure, your window tinting process is probably the same on Tesla's as it is on trucks. But the per...