If you want to know how you're ranking in AI search results (i.e. GEO), you need to start analysing your AI website traffic. Because whether you're doing traditional search engine optimisation, or generative engine optimisation, if you're not tracking how m...
You have got to start analysing your website traffic from AI chatbots. If you're only checking your website search traffic from Google, you aren't seeing the full picture anymore. And it's super easy to track AI search traffic in GA4. Here's how. Click Library in the reports tab, create new report, create detail report, choose blank. Add Session Source and landing page as the dimensions. For metrics, I like to track these ones, but you can tailor it what you want to see. Then you're gonna add this filter for the session source. In this box, you're gonna add all of the AI chatbots that you wanna track here. So you can see I've got ChatGPT, Perplexity Copilot, Gemini. Save it as a new report, and now you can see exactly which AI chatbots are driving traffic to your website and the pages they're promoting the most.
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You have got to start analysing your website traffic from AI chatbots. If you're only checking your website search traffic from Google, you aren't seeing the full picture anymore. And it's super easy to track AI search traffic in GA4. Here's how. Click Library in the reports tab, create new report, create detail report, choose blank. Add Session Source and landing page as the dimensions. For metrics, I like to track these ones, but you can tailor it what you want to see. Then you're gonna add this filter for the...
Public Insight Cards
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AI chatbot traffic can be tracked in GA4 by creating a detail report with Session Source and Landing Page dimensions, then filtering sources such as ChatGPT, Perplexity, Copilot, and Gemini.
GA4 / AI referral tracking ยท asserts
You have got to start analysing your website traffic from AI chatbots. If you're only checking your website search traffic from Google, you aren't seeing the full picture anymore. And it's super easy to track AI search traffic in GA4. Here's how. Click Library in the reports tab, create new report, create detail report, choose blank. Add Session Source an...
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