16 years in SEO taught me rank tracking is mostly useless 📉 Here's what actually matters for your website traffic 💡 #SEO #DigitalMarketing #SEOtips #GoogleNews
If you're running an SEO campaign, you're probably tracking keyword rankings, and this makes sense, right? To know how well the SEO campaign is doing, you need to know if you're moving up in the ranks. However, as someone who's been doing SEO for 16 years, I'm gonna tell you that rank tracking is one of the worst ways to track the performance of an SEO campaign. I'll tell you why it's so unreliable. One exception to this rule, and then the best way to track the performance of your SEO campaign. So there's two main reasons that rank tracking is unreliable. One is that you can only realistically track maybe a couple hundred keywords, but there's tens of thousands of search terms someone might use to get to your website. And the second is that you're chasing a moving target. These keyword rankings change sometimes multiple times per day. They're affected by the location of the searcher and
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
If you're running an SEO campaign, you're probably tracking keyword rankings, and this makes sense, right? To know how well the SEO campaign is doing, you need to know if you're moving up in the ranks. However, as someone who's been doing SEO for 16 years, I'm gonna tell you that rank tracking is one of the worst ways to track the performance of an SEO campaign. I'll tell you why it's so unreliable. One exception to this rule, and then the best way to track the performance of your SEO campaign. So there's two ma...
you don't care about all traffic. For example, branded traffic. If someone is searching for your brand by name, you should rank at the top of Google no matter what you're doing on the SEO side. So when you're trying to evaluate the performance of your SEO campaign, you should filter out branded traffic. Also, it's important to understand that some traffic is just much more valuable than others. Typically, you would rather have one visit to a product or service page than 100 visits to some blog post. So that's wh...
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The creator recommends judging SEO campaign performance by non-branded traffic to transactional/product/service pages, not total traffic or blog traffic.
Non-branded transactional traffic · asserts
you don't care about all traffic. For example, branded traffic. If someone is searching for your brand by name, you should rank at the top of Google no matter what you're doing on the SEO side. So when you're trying to evaluate the performance of your SEO campaign, you should filter out branded traffic. Also, it's important to understand that some traffic...
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