Stop paying agencies for posts nobody sees! People connect with PEOPLE, not brands 📱 Make 15min videos instead #socialmediatips #businesstips #contentcreator #marketingfail #authenticity
You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle. The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really hard to outsource that to an agency. If you visit the social media page of the average small or medium sized business that is paying an agency to handle their social media for them, you will typically see a wall of generic images with a little bit of text, and those posts will have little to no engagement. Here's the thing. If no one is seeing or engaging with your posts, they are
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You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle. The main reason this doesn't work is because people don't connect with brands. People connect with people nowadays. You need someone to represent your brand, and it's really ha...
e, and we get hundreds of times as much engagement on our posts. Or don't. I don't care. Just please don't waste money on these cold, generic posts that you're outsourcing to another agency.
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Outsourcing organic social entirely to generic agency posts often fails because people connect with people, not faceless brand graphics.
Organic social / brand trust · asserts
You should not pay an agency to handle your organic social media. I wanna talk about how I keep seeing businesses wasting their money this way and then what you should be doing instead. First of all, you should absolutely have an organic social media presence for your brand. Problem is in outsourcing it entirely to someone else to handle. The main reason...
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