Why I tell clients to give away their secrets (95% still hire me anyway) 🤯 What would you teach for free? #BusinessTips #MarketingHack #Entrepreneur
If you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me. The thing is, when you do it the right way, more people will hire you. So just hear me out. If you go to Google and you type DIY your product or service, you will find information online on how to do your service without hiring you. All I'm saying is that you should write that same content and put it on your website. This is an argument I have to have with like 80% of my clients before I can convince them that this is a good idea. They typically don't wanna produce this content cause they don't wanna teach people how to do it themselves. But here's the thing, it's not up to you. The information's already there. They're gonna find it whether or not you create that content. Wha
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If you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me. The thing is, when you do it the right way, more people will hire you. So just hear me out. If you go to Google and you type DIY your product or service, you will find information online on how to do your service without hiring you. All I'm saying is that you should write that same content and put it o...
Public Insight Cards
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Service/product businesses can publish DIY/how-to content because users will find that information anyway, and showing the difficulty can convert some readers into buyers.
DIY content / conversion · asserts
If you have a business that sells a product or a service, you should teach people how to do it themselves. And I know this sounds counterintuitive. If I teach them how to do it themselves, then they won't hire me. The thing is, when you do it the right way, more people will hire you. So just hear me out. If you go to Google and you type DIY your product o...
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