@build_in_public source record

Topics Mentioned

Schema vs visible text / LLMs Structured data for LLMs risk/avoid

Public Evidence Excerpt

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If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it. This stuff is very expensive for SEO agencies to implement. So SEO agencies will lie to clients saying you need this for LLMs. Then they can charge an arm and a leg for something that's not actually going to get results. This guy did another experiment. They set up two product pages, one with visible HTML as text and schema. The other just had schema but no visible text. We tried different extraction prompts hundreds of times to see if the LLMs could give back information. It only worked with the page that had the visible information as text, not just schema. If your agency is telling

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it. This stuff is very expensive for SEO agencies to implement. So SEO agencies will lie to clients saying you need this for LLMs. Then they can charge an arm and a leg for something that's not actually going to ge...

Public Insight Cards

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An experiment is cited where LLM extraction worked from visible HTML text plus schema, but not from schema-only product information.

Schema vs visible text / LLMs · asserts

If you've ever had an SEO agency try to rip you off by saying you need schema for LLMs for AI, look at this. This guy just put out a viral LinkedIn post showing how ChatGPT is just Royan product schema right here. These different colors mean that ChatGPT is not understanding the schema and isn't using it. This stuff is very expensive for SEO agencies to i...

Open

The video warns that agencies may oversell schema as a way to get mentioned in AI channels, despite claims that LLMs may not reliably use schema alone.

Structured data for LLMs risk/avoid · asserts