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Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google, AI tools like ChatGPT or Perplexity, the amount of searchers is not changing. But Google is saying there is less competition wit...

2025-09-15published
tiktokplatform
1public insights

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Public Evidence Excerpt

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Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google AI tools like ChatGPT or perplexity. The amount of searchers not changing, but Google is saying there is less competition with SEO. If you're doing search engine optimization, there are now less competitors targeting your keywords. Marketers are moving to TikTok, to Instagram, to YouTube. People neglecting blogs, neglecting product pages. I actually can't believe Google just said this. The open web in rapid decline.

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google AI tools like ChatGPT or perplexity. The amount of searchers not changing, but Google is saying there is less competition with SEO. If you're doing search engine optimization, there are now less competitors targeting your keywords. Marketers are moving to TikTok, to Instagram, to YouTube. People neglecting blogs, neglecting product pages. I actually can't believe Google just said this....

Public Insight Cards

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The creator claims Google has said the open web is in rapid decline, while search demand remains, implying fewer competitors may be investing in blogs and product pages.

open web / SEO opportunity ยท asserts

Google just publicly said the open web is in rapid decline. The amount of searchers is not changing. People searching on Google AI tools like ChatGPT or perplexity. The amount of searchers not changing, but Google is saying there is less competition with SEO. If you're doing search engine optimization, there are now less competitors targeting your keyword...

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