Stop wasting time on keyword research! Google Search Console shows you what you're ALREADY ranking for 🤯 #SEO #GoogleSearchConsole #SEOTips #DigitalMarketing #MarketingHacks
If you have a website and you're doing SEO to improve your rankings in Google, you should not start with keyword research. Now I know that goes against all common SEO advice, but let me explain why this is not the best place to start and what you should be doing instead. There are two big limitations with keyword research. One is that even if you're looking at hundreds of keywords, it's still a tiny fraction of the terms people actually type into Google when searching for your product or service. And the second is that even if a keyword is hyper relevant to your business and there are a ton of people searching for it, it doesn't mean that keyword is available to you. You see, your website only has a certain amount of authority with Google, and keyword research can't tell you if it's enough authority to rank for a given search term. Now all that being said, I do keyword research almost
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
If you have a website and you're doing SEO to improve your rankings in Google, you should not start with keyword research. Now I know that goes against all common SEO advice, but let me explain why this is not the best place to start and what you should be doing instead. There are two big limitations with keyword research. One is that even if you're looking at hundreds of keywords, it's still a tiny fraction of the terms people actually type into Google when searching for your product or service. And the second...
click to your website and which page they clicked on. But I wanna talk about what I think is the most useful data, and that's something called impressions. Impressions count the number of times your website showed up on Google search results page, whether or not they resulted in a click. So if you're already getting impressions for a given search query, that means you are ranking for that term at least some of the times somewhere, but maybe not high enough to get clicks. So unlike keyword research, which is show...
called the H1, as well as the search engine title called the meta title. If the query can be fully addressed in just a few sentences, make sure you have a section devoted to that query and that term is in the H2 or the section title. Of the hundreds of things we do to increase ranking for our clients, this activity is by far the highest leverage.
Public Insight Cards
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For established sites with traffic, Google Search Console impression data can be more actionable than keyword research because it shows queries where the site already appears but may not yet get clicks.
Google Search Console / opportunity mining · asserts
If you have a website and you're doing SEO to improve your rankings in Google, you should not start with keyword research. Now I know that goes against all common SEO advice, but let me explain why this is not the best place to start and what you should be doing instead. There are two big limitations with keyword research. One is that even if you're looki...
If a query warrants a full page, create/optimize a dedicated page; if it can be answered briefly, add a section and place the query in the H2/section title.
on-page SEO / query mapping · asserts
click to your website and which page they clicked on. But I wanna talk about what I think is the most useful data, and that's something called impressions. Impressions count the number of times your website showed up on Google search results page, whether or not they resulted in a click. So if you're already getting impressions for a given search query, t...
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