ChatGPT (and other AI chatbots) is going to forever change your customer journey and how you nurture leads through your sales funnels. In fact, it maybe already has. In a recent study, Search Engine Land shared the industries seeing the biggest increase in...
ChatGPT has completely changed your customers journey, and if you're not adapting your strategy, you're screwed. Search Engine Land have published this study showing a 527% increase in AI search traffic this year, with the biggest increases seen across the legal, finance, SMB’s, health and insurance industries. This is because, and I don't know why, we treat LLM's like they are industry experts, which makes answers to questions like these way more accessible to us than they've ever been before, and that's before we've actually spoken to an industry expert. The problem with this is that if your customers are consulting tools like ChatGPT before they come to you, when they finally land on your website or reach out, they're at a completely different stage of their customer journey. Most sales funnels start at the awareness stage and then walk leads through each of these three steps. But
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ChatGPT has completely changed your customers journey, and if you're not adapting your strategy, you're screwed. Search Engine Land have published this study showing a 527% increase in AI search traffic this year, with the biggest increases seen across the legal, finance, SMB’s, health and insurance industries. This is because, and I don't know why, we treat LLM's like they are industry experts, which makes answers to questions like these way more accessible to us than they've ever been before, and that's befo...
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AI search traffic may bring visitors who already passed awareness through LLM consultation, so they may arrive at consideration or decision stage instead of top-of-funnel.
AI search traffic / funnel adaptation · asserts
ChatGPT has completely changed your customers journey, and if you're not adapting your strategy, you're screwed. Search Engine Land have published this study showing a 527% increase in AI search traffic this year, with the biggest increases seen across the legal, finance, SMB’s, health and insurance industries. This is because, and I don't know why, we...
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