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All of the problems that Google couldn't solve are now being handed over to AI. AI overviews reduce clicks by 34.5%, triggered 99% by informational keywords. Informational keywords are how, what, why, when, where. Instead, target keywords like make, track, create, generate action keywords. Think about every possible use case that your brand or service satisfies. Anything that you can do for customers. This is called action mapping. Here's an example. This software lists all the different things that it can do. Each one of these is a page targeting a keyword. Regardless of whether you're a product or a service. Make pages like this targeting these keywords. Where people know what they want, but they don't know the brand that will give them what they want. AI takes clicks away from informational keywords, but redirects searchers to purchase intent keywords. Get purchase intent SEO for you

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