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@tjrobertson52 source record

Google's SEO advice will tank your rankings 📉 Here's what actually works instead. Which tip surprised you most? #SEO #Google #MarketingTips #DigitalMarketing #SEOSecrets

2025-09-05published
tiktokplatform
3public insights

Topics Mentioned

Public Evidence Excerpt

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Here are five pieces of SEO advice directly from Google that you should completely ignore. It might seem like Google is the best source of SEO tips. It's their search engine we're trying to rank in, after all. But of course Google doesn't want you to do SEO. They want you to produce good content. So a lot of the advice that they're giving is not the best, and sometimes they're just outright lying. So here's five pieces of common advice that you should ignore. And of course I need to maximise viewer retention, so I'm saving the best ones for the end. The first one is that you should not write content for search engines. Just write helpful content and that's what'll help you rank. This is the worst SEO advice you could take. If your goal is to get traffic from Google, you need to write for search engines. That's the whole point. You should know what keywords you're trying to rank for befo

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

Here are five pieces of SEO advice directly from Google that you should completely ignore. It might seem like Google is the best source of SEO tips. It's their search engine we're trying to rank in, after all. But of course Google doesn't want you to do SEO. They want you to produce good content. So a lot of the advice that they're giving is not the best, and sometimes they're just outright lying. So here's five pieces of common advice that you should ignore. And of course I need to maximise viewer retention, so...
n you can't create content at scale with fairly low effort. Now exactly how to do this would require a full course to explain, but with the right work clothes you can do this fairly reliably. The third one is that you should only use your exact legal business name in direct resistance. In other words, you should not add search terms to your business name when creating a listing in a directory like Google Business Profile. The truth is, unless you're egregiously spamming multiple keywords in your business name, G...
shift and largest contentful paint. Google has convinced a lot of S E 0 s that they should hyperfixate on these stats. The truth is, as long as technical issues aren't hurting user experience, they almost never have an impact on ranking. So just make sure your website's loading fast enough to not hurt the experience of actual users, and then just focus on your content and your authority. Technical issues are almost never the reason you're not ranking.

Public Insight Cards

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The creator argues that content intended to get Google traffic must still be written for search engines, with the target keyword in H1/page title/meta title and often URL/first paragraph.

on-page SEO / contradiction with Google advice · asserts

Here are five pieces of SEO advice directly from Google that you should completely ignore. It might seem like Google is the best source of SEO tips. It's their search engine we're trying to rank in, after all. But of course Google doesn't want you to do SEO. They want you to produce good content. So a lot of the advice that they're giving is not the best,...

Open

Adding one or two search terms to a common business name across listings can improve local rankings, despite Google guidance to use the exact legal name.

Google Business Profile / risky naming · asserts

n you can't create content at scale with fairly low effort. Now exactly how to do this would require a full course to explain, but with the right work clothes you can do this fairly reliably. The third one is that you should only use your exact legal business name in direct resistance. In other words, you should not add search terms to your business name...

Open

Backlinks still matter, and the creator claims paid links can still work if bought carefully, while also recommending starting with good free links.

backlinks / link buying risk · asserts

n you can't create content at scale with fairly low effort. Now exactly how to do this would require a full course to explain, but with the right work clothes you can do this fairly reliably. The third one is that you should only use your exact legal business name in direct resistance. In other words, you should not add search terms to your business name...

Open