@tjrobertson52 source record

Topics Mentioned

Agency workflow / strategy AI content quality / context engineering

Public Evidence Excerpt

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Ninety percent of digital marketing can already be automated and I mean that 90% of the hands on work that we did as digital marketers three years ago can now be handled by AI and automation. But of course, that's not what's happening right now and that's because it's still really hard to do and that other 10% is really important. So I wanna talk about what's keeping us from automating 90% of the digital marketing work, what it's gonna take to get us there and why that remaining 10% is probably more important than the 90%. Pretty much all of the hands on work of digital marketing is some form of content creation. Everything else is just strategy. And while AI is pretty good at content creation already, anyone who's used it enough knows that it generally produces generic AI slap and that makes it effectively useless. For the last few years, I think most people have just been kind of wai

Related Passages

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Ninety percent of digital marketing can already be automated and I mean that 90% of the hands on work that we did as digital marketers three years ago can now be handled by AI and automation. But of course, that's not what's happening right now and that's because it's still really hard to do and that other 10% is really important. So I wanna talk about what's keeping us from automating 90% of the digital marketing work, what it's gonna take to get us there and why that remaining 10% is probably more important th...

els can already produce high quality marketing content at scale. It just turns out that this is really hard to do well. And I should know for the past year or so, this has been the core problem I've been focused on. I realised early on that if I provided a lot of context about the brand I was producing content for and the specific task I was having to do, I got much better results. And after a year of working on it, it's pretty clear that we'll be able to get scalable results that are of the same quality of a ty...

brands would be wise to just pay someone to handle that software for them. And very quickly, most of the work of digital marketers will become commoditized and that remaining 10% of digital marketing work will become 90% of digital marketing work. And that's the strategy piece. Even though the hands on work will become trivial, AI shows no sign of being good at dictating what work should be done or where the focus should be, at least not anytime soon. So my advice as we go through this transition is to find some...

Public Insight Cards

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Current AI models can produce higher-quality marketing content at scale when supplied with deep brand/task context; the main gap is tacit/contextual knowledge, not model intelligence alone.

AI content quality / context engineering · asserts

Ninety percent of digital marketing can already be automated and I mean that 90% of the hands on work that we did as digital marketers three years ago can now be handled by AI and automation. But of course, that's not what's happening right now and that's because it's still really hard to do and that other 10% is really important. So I wanna talk about wh...

Open

As AI automates more hands-on marketing production, the remaining strategic judgment about what to do and where to focus becomes more important.

Agency workflow / strategy · asserts