So how many people are actually using AI search, and what are they using it for? This study from Yext shows HUGE growth in people using ChatGPT to search for products and services. But people still don't really trust AI tools when it comes to local searches...
If you're a business owner, you need to see this study on how people are using AI search for products and services. Yext asked over 2,000 people how they're using tools like ChatGPT to search, and it's no surprise that 75% are using these tools more now than a year ago. But the really interesting data is what they're using these AI tools to search for. 45% are using them to search for products and services, so if you're selling anything online, people are probably searching for it on ChatGPT. But when it comes to local searches, only 27% of people are using AI, and only 19% of them actually trust AI's local search results. So you absolutely should be prioritising your business's visibility in tools like ChatGPT, but don't neglect Google, especially if you're a local business.
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If you're a business owner, you need to see this study on how people are using AI search for products and services. Yext asked over 2,000 people how they're using tools like ChatGPT to search, and it's no surprise that 75% are using these tools more now than a year ago. But the really interesting data is what they're using these AI tools to search for. 45% are using them to search for products and services, so if you're selling anything online, people are probably searching for it on ChatGPT. But when it comes t...
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A cited Yext survey claims 45% of users use AI tools to search for products/services, but only 27% use them for local search and only 19% trust AI local results.
AI search adoption / local SEO ยท asserts
If you're a business owner, you need to see this study on how people are using AI search for products and services. Yext asked over 2,000 people how they're using tools like ChatGPT to search, and it's no surprise that 75% are using these tools more now than a year ago. But the really interesting data is what they're using these AI tools to search for. 45...
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