@build_in_public source record

Topics Mentioned

This is Hubspot's SEO. In February 2023, Hubspot was getting 24 million clicks a month from Google. Now Hubspot is getting 4.2 million clicks a month from Google. You might think that this is impressive. A lot of these clicks were for things unrelated to Hubspot's business search terms that didn't make them money. This is called topical authority. Topical authority. Really simple. How authoritative are you in your niche? Google changed its topical authority algorithm so that Hubspot search traffic went like this: down, down, down to here. This was a bad SEO strategy in the first place. Imagine ranking for tons of search terms that don't do anything for your business and just use marketing resources because you're getting tons of unrelated traffic. Double down on your niche. Triple down on your niche. Quadruple down on your niche. Don't write content about things that are unrelated to y

These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.