Your business trains humans for months but gives AI 15 minutes then wonders why it fails 😅 Here's how to actually train AI properly #AIForBusiness #PromptEngineering #BusinessTips #ContentCreation #AITraining
Most businesses know they could be getting more from AI, they just don't know where to start. So I like to share one common example. Yesterday, I was on a discovery call with a business that is interested in hiring me to help them with their SEO and AI optimization. Naturally, they wanted to know what I would be doing to help them get more traffic from search and AI results. And I explained that about half of the work we'd be doing would be content creation. They immediately jumped in and said, we actually don't need help with content creation. We have a team of writers. And I said, oh, that's great. Are these writers experts in your industry? And they said, yes, we've trained these writers to understand everything that's important to know about our industry. We can't use AI to write the content because it constantly gets things wrong about our industry. Now, first let me say I think t
Related Passages
i
These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Most businesses know they could be getting more from AI, they just don't know where to start. So I like to share one common example. Yesterday, I was on a discovery call with a business that is interested in hiring me to help them with their SEO and AI optimization. Naturally, they wanted to know what I would be doing to help them get more traffic from search and AI results. And I explained that about half of the work we'd be doing would be content creation. They immediately jumped in and said, we actually don't...
t started. So here are the basics. You need to set up some kind of project. They're called custom GPTs in ChatGPT, they're called gems in Gemini, or in my favourite, Claud, they're just called projects. Projects have two parts to them: the instructions and the knowledge. The knowledge, you're going to place everything that is important for this project to be able to reference. You wanna document with all the basic information about your company. You wanna document about all your products and services. You wanna...
d the role. This is gonna be something like you are an expert content writer for this brand. Next, to find the goal. This is gonna be something like your goal is to produce an optimized blog post for a given search term. Then you're gonna define the input. This might be the target keyword or the topic, along with any information you want it to reference while it's writing this piece of content. Next, you'll define the process. These should be very specific step by step instructions you want to take as it perform...
and then you paste the prompt into that project and run it this way. In addition to the prompt, it has access to everything that you've put into that project. And the project also needs to be maintained. Anytime there's new information about your company, add it to the project, update the instructions. And you might be thinking, this sounds like a ton of work. And if you're creating a single blog post, sure. But if you want to create 100 blog posts or 1,000, it's an incredibly efficient use of your time.
Public Insight Cards
i
Businesses can “train” AI projects/custom GPTs/Gemini gems/Claude projects by adding company, product/service, and ideal customer profile documents plus clear instructions.
AI project setup / brand knowledge · asserts
t started. So here are the basics. You need to set up some kind of project. They're called custom GPTs in ChatGPT, they're called gems in Gemini, or in my favourite, Claud, they're just called projects. Projects have two parts to them: the instructions and the knowledge. The knowledge, you're going to place everything that is important for this project to...
Effective recurring content prompts should define role, goal, input, process, guidelines, examples, output format, and repeat the most important instructions at the end.
Prompt template design · asserts
d the role. This is gonna be something like you are an expert content writer for this brand. Next, to find the goal. This is gonna be something like your goal is to produce an optimized blog post for a given search term. Then you're gonna define the input. This might be the target keyword or the topic, along with any information you want it to reference w...
AI content workflows improve through iteration: bad outputs should be added as negative examples and important instructions updated; project knowledge must be maintained as the company changes.
AI workflow iteration · asserts
d the role. This is gonna be something like you are an expert content writer for this brand. Next, to find the goal. This is gonna be something like your goal is to produce an optimized blog post for a given search term. Then you're gonna define the input. This might be the target keyword or the topic, along with any information you want it to reference w...
We use necessary cookies to run the site and optional cookies to understand what pages are useful. You can accept all, reject non-essential cookies, or manage preferences.
