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SEOs are upset I said GEO ≠ SEO. Here's why they're wrong: AI searches 100x more pages than humans do 🤯 #SEO #GEO #DigitalMarketing #AI #ContentTips
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iIs ranking in large language models like ChatGPT the same as ranking in traditional search engines? In other words, is GEO just SEO in a fancy costume? I have multiple videos talking about why I think GEO is in fact different than SEO. However, I've now upset a lot of SEOs who say it's the same thing, but I wanna Steelman their argument and then I wanna provide a helpful metaphor that might clear up the misunderstanding. As many SEOs will point out, when you do a search in a large language model like ChatGPT, it will then perform its own search in a traditional search engine. So the results it returns are the same results you would get if you went to that traditional search engine. Therefore, it seems entirely reasonable to say there's no difference. Just do SEO, you'll rank in the traditional search engines, the AI will return those exact same results, and therefore you will rank in th
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Is ranking in large language models like ChatGPT the same as ranking in traditional search engines? In other words, is GEO just SEO in a fancy costume? I have multiple videos talking about why I think GEO is in fact different than SEO. However, I've now upset a lot of SEOs who say it's the same thing, but I wanna Steelman their argument and then I wanna provide a helpful metaphor that might clear up the misunderstanding. As many SEOs will point out, when you do a search in a large language model like ChatGPT, it...
ve a section for gluten free cereals, but probably not enough room for your gluten free, high fibre cereal. Now, I don't know enough about cereal to know if this analogy actually tracks, but let's just say your product is too specific to make it onto grocery store shelves, and therefore this is a bad strategy. Now, let's say something changes overnight, and all of a sudden all the grocery stores have not one, but 10 cereal aisles. 10 aisles devoted specifically to cereal and one entire aisle just to gluten free...
ddenly, it's worth making hyper specific content. Even if you can't rank on page one of Google, it makes sense to get your company mentioned on third party websites that might not rank on page one of Google and might not link back to you. AI is exploring dark corners of the internet that no one cared about with traditional search engines before. So I still think there's more that we don't know than we do know, but things are definitely changing. Yes, SEO still works. SEO is still important. You do have to show u...
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