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GEO is definitely going to become as big as SEO, if not bigger. Here's why. I am the director of an SEO agency, and over the last 6 months we are seeing more and more website traffic from AI tools. But the most interesting thing is that the conversion rate is higher. The people that are searching for products or services with AI tools are actually way more likely to convert. This says a lot about the demographics of people that are using AI tools to search, but also the potential these tools have to really grow a business and generate more sales. There's not a huge difference between how you optimize for search engines like Google and how you optimize for tools like ChatGPT. But I think it's gonna be really interesting to see what happens with these tools when they realise how important they can make themselves for businesses and driving sales. All of this is gonna tie into the end of G

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GEO is definitely going to become as big as SEO, if not bigger. Here's why. I am the director of an SEO agency, and over the last 6 months we are seeing more and more website traffic from AI tools. But the most interesting thing is that the conversion rate is higher. The people that are searching for products or services with AI tools are actually way more likely to convert. This says a lot about the demographics of people that are using AI tools to search, but also the potential these tools have to really grow...

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