@tjrobertson52 source record

Topics Mentioned

Brand / AI future Core update / keyword stuffing

Public Evidence Excerpt

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Google search results are changing faster than ever, and I'm not even talking about AI this time. Google just put out a big core algorithm update at the end of June, but the rankings have actually been changing even more since that update went out. So I wanna talk about one of the biggest trends we're seeing and how Google search results are changing, about what this means for business owners, and then talk about the one thing that I think most people are getting wrong about this trend. So anytime Google puts out a big algorithm update, it takes at least a few weeks for the community to figure out what actually changed. One shift that I'm seeing over and over again is it pages that had a lot of keyword optimized words. These are pages targeting specific search terms, usually with big blocks of text, including variations of these terms and related terms. Pages like this aren't ranking a

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

Google search results are changing faster than ever, and I'm not even talking about AI this time. Google just put out a big core algorithm update at the end of June, but the rankings have actually been changing even more since that update went out. So I wanna talk about one of the biggest trends we're seeing and how Google search results are changing, about what this means for business owners, and then talk about the one thing that I think most people are getting wrong about this trend. So anytime Google puts ou...

e more effective than it is now. And this isn't a new trend. As Google's algorithms gotten smarter over the last few years, pages like this just rank a little bit worse every update. I've actually had two businesses reach out to me just this week with the same problem, and once I explain that the text on the page with all their keywords isn't helping them rank as much as they used to, they always ask, so should we remove it? How should we change the page? And my answer is always the same. I think you might as we...

portant. If your website isn't following sound SEO practices, you should definitely prioritize that. But otherwise, as with most Google algorithm updates, there's really nothing to respond to.

Public Insight Cards

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After the June core update, pages built around large blocks of keyword-optimized text and many keyword variations are claimed to rank worse than before, but removing the text usually does not recover rankings and can worsen them.

Core update / keyword stuffing · asserts

Google search results are changing faster than ever, and I'm not even talking about AI this time. Google just put out a big core algorithm update at the end of June, but the rankings have actually been changing even more since that update went out. So I wanna talk about one of the biggest trends we're seeing and how Google search results are changing, abo...

Open

The creator argues durable SEO and AI-search performance depends on strong brand presence and high-quality content systems that address target-customer problems, because “noisy” brands will win in AI discovery.

Brand / AI future · asserts

e more effective than it is now. And this isn't a new trend. As Google's algorithms gotten smarter over the last few years, pages like this just rank a little bit worse every update. I've actually had two businesses reach out to me just this week with the same problem, and once I explain that the text on the page with all their keywords isn't helping them...