@build_in_public source record

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Public Evidence Excerpt

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You have a page. It is 404ing. It doesn't exist. What should you do with those pages? Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Content has moved to a new location. Use a redirect to that specific new URL. Use a 301 redirect if that is permanent. If it's gone, don't redirect it to the homepage. When crawlers encounter a legitimate 404, they recognize that the content no longer exists, so redirecting them to the homepage creates a confusing loop. Head to YouTube for the full video.

Related Passages

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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.

You have a page. It is 404ing. It doesn't exist. What should you do with those pages? Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Content has moved to a new location. Use a redirect to that specific new URL. Use a 301 redirect if that is permanent. If it's gone, don't redirect it to the homepage. When crawlers encounter a legitimate 404, they recognize that the content no longer exists, so redirecting them to the homepage create...

Public Insight Cards

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Google advises against redirecting all 404 pages to the homepage; moved content should redirect to the specific new URL, while genuinely removed content should keep a 404 status.

technical SEO — 404 handling · asserts

You have a page. It is 404ing. It doesn't exist. What should you do with those pages? Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Content has moved to a new location. Use a redirect to that specific new URL. Use a 301 redirect if that is permanent. If it's gone, don't red...

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