Google just CHANGED search forever with Web Guide. Traditional SEO is dead – here's what to do instead 🚨 #GoogleUpdate #SEO #DigitalMarketing #businesstipsforsuccess #AI
So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what seems to be the next step in that direction. They're calling it web Guide. Now, currently, you can only see this if you go to Search Labs and enable it. Once you do, you can see search results that are somewhere in between traditional search results and AI mode. You still see blue links, two websites, but they're categorized by type with a summary at the top of each category. So this is clearly an experiment that Google is running. It's the next step towards replacing traditional search results with AI mode. And honestly, even as someon
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So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what seems to be the next step in that direction. They're calling it web Guide. Now, currently, you can only see this if you go to Search Labs and enable it. Once you...
ally. The short version is that you want to have as much information on your website about your company and what you do. You want to distribute as much content as possible across the internet representing your brand. And you want to track all the websites that AI Mode and ChatGPT are looking at before they provide recommendations and make sure your brand is mentioned in as many as possible.
Public Insight Cards
Google Web Guide is described as an experiment between traditional search and AI Mode, grouping blue links by category with AI summaries.
Google Web Guide / AI SERP · asserts
So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what s...
In AI Mode-like results, being in the top 10 for one query may matter less than appearing across many specific searches and sources.
AI visibility strategy · asserts
So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what s...
Businesses should put extensive information about the company and what it does on their website to support AI search understanding/recommendation.
brand information completeness · asserts
So it looks like we're already seeing phase 2 of Google replacing the traditional search results with AI results. Phase 1, if you missed it, was the release of AI Mode, which is a new tab in Google Search. Instead of showing you traditional results, it gives you an AI response similar to what you'd get from ChatGPT. But just today, Google announced what s...
Brands should track websites that AI Mode/ChatGPT look at before recommendations and make sure the brand is represented in as many as possible.
third-party source tracking · asserts
ally. The short version is that you want to have as much information on your website about your company and what you do. You want to distribute as much content as possible across the internet representing your brand. And you want to track all the websites that AI Mode and ChatGPT are looking at before they provide recommendations and make sure your brand...
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