HubSpot has lost a ridiculous amount of organic Google search traffic. The leading theory is that they had too much unrelated content - but unfortunately Google’s culling of their pages hit more than just their unrelated content. This is what’s going. #sear...
This is the all time SEO traffic for HubSpot. It hit its peak in January 2023 and then just rapidly declined. The leading theory is that HubSpot wasted a lot of resources targeting keywords that didn't matter to them. As Google's algorithms got better, Google cut the articles that were unrelated to HubSpot. Unfortunately, it hit a lot of their other content. Niching down and topical authority has become extremely prioritised in search engine optimisation. This is the result of not taking it seriously. I go in depth on avoiding these drops in my SEO course at compactkeywords.com.
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
This is the all time SEO traffic for HubSpot. It hit its peak in January 2023 and then just rapidly declined. The leading theory is that HubSpot wasted a lot of resources targeting keywords that didn't matter to them. As Google's algorithms got better, Google cut the articles that were unrelated to HubSpot. Unfortunately, it hit a lot of their other content. Niching down and topical authority has become extremely prioritised in search engine optimisation. This is the result of not taking it seriously. I go in de...
Public Insight Cards
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HubSpot’s SEO traffic decline is attributed to targeting unrelated keywords, suggesting Google increasingly rewards topical focus/niche authority.
topical authority · asserts
This is the all time SEO traffic for HubSpot. It hit its peak in January 2023 and then just rapidly declined. The leading theory is that HubSpot wasted a lot of resources targeting keywords that didn't matter to them. As Google's algorithms got better, Google cut the articles that were unrelated to HubSpot. Unfortunately, it hit a lot of their other conte...
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