There are no AI optimization experts. AI SEO, GEO, LEO, AIO, whatever you wanna call it. No one's an expert, not yet. This industry is brand new and it's changing rapidly. That's not stopping people from pretending like they know the best way to rank in these large language models. I've spoken with three people just this week who have received some big pitch from some AI optimization company that's asking for a ton of money for some secret system. Here's the thing. There are no secrets in 2025. Yes, people are constantly finding new ways to rank in large language models, but anyone who's paying attention to this is gonna know about that method within a week. Now to be clear, I currently call my company an AI optimization agency is that is my primary focus. I'm not against people using that term. I just think we need to be honest about what we actually know. I think that everything peo
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These are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
There are no AI optimization experts. AI SEO, GEO, LEO, AIO, whatever you wanna call it. No one's an expert, not yet. This industry is brand new and it's changing rapidly. That's not stopping people from pretending like they know the best way to rank in these large language models. I've spoken with three people just this week who have received some big pitch from some AI optimization company that's asking for a ton of money for some secret system. Here's the thing. There are no secrets in 2025. Yes, people are c...
e adding copious amounts of information about your company to your website, often in FAQ's, and making sure your brand is mentioned in all the places that ChatGPT and other large language models are looking, even if there's no link. The third category I call AI hacks. These are spamy tactics that happen to work right now, but probably won't work long term and could get you penalized. These are things like hiding in prompt injections in your website copy, listicle spam and low quality press release spam. The four...
rent than the things we're doing right now. We need more data, we need more time, and it's going to continue evolving. So if you're looking to hire someone to help you with this, you should not be looking for someone with all the answers. In fact, you should be running away from those people. Look for someone who's learning everyday and changing their systems in real time. Things are changing faster than ever, and so we have to too.
Public Insight Cards
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No one is truly an AI/GEO/AEO optimization expert yet because the field is new and changing rapidly; secret-system pitches are suspect.
AI optimization expertise warning · asserts
There are no AI optimization experts. AI SEO, GEO, LEO, AIO, whatever you wanna call it. No one's an expert, not yet. This industry is brand new and it's changing rapidly. That's not stopping people from pretending like they know the best way to rank in these large language models. I've spoken with three people just this week who have received some big pi...
AI-focused SEO includes adding extensive company information to the website and earning brand mentions where LLMs look, even without links.
AI-focused SEO · asserts
There are no AI optimization experts. AI SEO, GEO, LEO, AIO, whatever you wanna call it. No one's an expert, not yet. This industry is brand new and it's changing rapidly. That's not stopping people from pretending like they know the best way to rank in these large language models. I've spoken with three people just this week who have received some big pi...
Prompt injections hidden in website copy, listicle spam, and low-quality press release spam are described as AI hacks that may work temporarily but are spammy and could lead to penalties.
risk/avoid — AI hacks · asserts
e adding copious amounts of information about your company to your website, often in FAQ's, and making sure your brand is mentioned in all the places that ChatGPT and other large language models are looking, even if there's no link. The third category I call AI hacks. These are spamy tactics that happen to work right now, but probably won't work long term...
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