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According to hrefs, AI overviews decrease clicks by 34.5%. That means every time one of these things show up. This is an AI overview. Every time one of these things show up, searchers are 34.5% less likely to click into the results. That's a third of clicks cut just right like that from AI overviews. But 99.2 percent of keywords that trigger these AI overviews are informational in intent. So what does that mean? These are keywords search terms just like this, where people are looking just to get pure information or answers. You'll typically see these search terms using words like how, what, why, when, where. Basically, if you want to avoid this happening to you, don't make pages like this. Make pages like this. I have an entire course about this at Compact keywords.com. These are blog posts targeting informational keywords. Again, informational keywords, 34.5% less likely to get clicks

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