Automations are mostly a huge waste of time. I say that as someone who uses what I would call AI workflows for pretty much every task I do as a digital marketer. I have over 100 prompt templates and cloud projects that I use regularly. And some people might call this automation. When I'm talking about automation, I mean things like Nathan and make.com. You've probably seen these people all over YouTube and TikTok talking about how you can automate all of your work. And I have seen a handful of automations that make sense, but it's very rare. The vast majority of things that people are trying to automate with these platforms either shouldn't be automated or there's already software that does a better job. And there's a few reasons for this. Is that it's still really hard to completely automate complex tasks. A lot of times it feels like it's gonna be simple. You go through the process in
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Automations are mostly a huge waste of time. I say that as someone who uses what I would call AI workflows for pretty much every task I do as a digital marketer. I have over 100 prompt templates and cloud projects that I use regularly. And some people might call this automation. When I'm talking about automation, I mean things like Nathan and make.com. You've probably seen these people all over YouTube and TikTok talking about how you can automate all of your work. And I have seen a handful of automations that m...
eason it's not worth building a complex automation is that you can get most of the benefit of these automations by just building a good cloud project or a custom GPT. For example, when I need to send a proposal to a client, I simply take the transcript from the call with the client where we discussed all the details. I give it my cloud project that has instructions on how to take that information and turn it into a proposal. It knows everything it needs to know about my business and how I write proposals. I copy...
ying to automate and ask, is there already software that does this? If there is, just use the software. You're not just saving the upfront cost. Good software is going to be maintained and improved over time. Save yourself from having to rebuild your automation 17 times in the future. And if you feel like you're falling behind cause you're not using automations, don't. However, if you're not using AI at all, you are falling behind.
Public Insight Cards
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Complex no-code automations often fail when the underlying process is not stable; the creator says not to automate a process without an SOP that a human can follow.
Automation strategy / SOP prerequisite · asserts
eason it's not worth building a complex automation is that you can get most of the benefit of these automations by just building a good cloud project or a custom GPT. For example, when I need to send a proposal to a client, I simply take the transcript from the call with the client where we discussed all the details. I give it my cloud project that has in...
For many marketing tasks, a custom GPT/Claude project with review steps can capture most automation value while preserving human quality control.
AI workflows vs full automation · asserts
eason it's not worth building a complex automation is that you can get most of the benefit of these automations by just building a good cloud project or a custom GPT. For example, when I need to send a proposal to a client, I simply take the transcript from the call with the client where we discussed all the details. I give it my cloud project that has in...
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