@tjrobertson52 source record

As someone who's been doing SEO for clients for 16 years now, one thing that happens a lot is that clients will come to you and say, hey, this other SEO. Says we should be doing something different. And whenever this happens, I always look into whatever this other SEO is saying we should do. Of course, when you've been doing this long enough, most of the time, whatever this other SEO. Is saying we should do, it's something we've already considered and we have good reason for not doing it. But I always look into...

h idea is best so while an experienced s e o who's keeping up with Google changes can still give you better advice than chat g b t I think we've reached the point where chat g b t can give you better advice than the average s e o or even an experienced SEO that isn't keeping up with the changes and that's a fundamental shift in what makes SEO agencies and SEO consultants valuable it used to be that businesses had to pay people in agencies like us because that was the only way to gain access to the knowledge abou...

ew strategies that being said it seems like it's only a matter of time before ChatGPT can do that very well and the other place for valuable is on execution because SEO of course isn't just about knowledge it's also about doing the work and that's why I think in the future SEO and digital marketing more generally is really gonna break off into two different camps you'll have the top 1% that the best in the world of what they do and they can charge premium prices and then you'll have some kind of commoditized ser...