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I never realized why it was called Lexus. The story is, we have Toyota. They're making their cars in Japan, but exporting them to the United States. They're making great cars, but they want to shake things up. They want higher priced vehicles. So they have this legendary meeting. They think higher priced Toyotas are gonna be a problem. The Toyota brand represents dependability, reliability, but not luxury. So what do they do? What do the Toyota execs decide on in this abled meeting? They create a new brand. And it's named after exactly what it's meant to be. Luxury exports to the US, Lexus. And that's how the brand was created. Now, this is just a theory, but I bet it's true. And to be honest,.

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