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Your Google SEO won't work in ChatGPT. New study shows only 12% overlap between rankings! Here's what actually works 🤖 #SEO #ChatGPT #DigitalMarketing #TechTips #aioptimization

2025-07-05published
tiktokplatform
3public insights

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Public Evidence Excerpt

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Let's talk about the differences between ranking in ChatGPT versus ranking in Google. A lot of SEOs are still saying that it's pretty much the same thing because when you ask a question to one of these large language models, they're still using a search engine to find the answer. However, profound, which is the leading AI optimization tool right now just put out a study that definitively shows this is not true. They ran hundreds of searches on both ChatGPT and Google and they compared the top 20 ranking sites on Google to the most common citations on ChatGPT. And a citation is just a site that was referenced by a large language model. When comparing the results, they found there was only a 12% overlap, meaning only 12% of the sites that ranked in the top 20 on Google also showed up in the citations from chat g b t for the same searches. So no, your SEO playbook is not going to continue h

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Let's talk about the differences between ranking in ChatGPT versus ranking in Google. A lot of SEOs are still saying that it's pretty much the same thing because when you ask a question to one of these large language models, they're still using a search engine to find the answer. However, profound, which is the leading AI optimization tool right now just put out a study that definitively shows this is not true. They ran hundreds of searches on both ChatGPT and Google and they compared the top 20 ranking sites on...
e best choice. This does not seem to be working in Gemini or AI mode. Also, just calling yourself the best on your own website or spamming top 10 companies in industry lists to any website listing yourself as the best easily fools ChatGPT into recommending you. Now even though these tactics are annoyingly effective right now, I'm not recommending most of my clients do them. It just feels unsustainable to me. These tactics continue to work. ChatGPT's recommendations are just gonna get worse and worse and Gemini i...

Public Insight Cards

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A cited Profound study claims only 12% overlap between Google top-20 ranking sites and ChatGPT citations for the same searches.

GEO vs SEO / citation overlap · asserts

Let's talk about the differences between ranking in ChatGPT versus ranking in Google. A lot of SEOs are still saying that it's pretty much the same thing because when you ask a question to one of these large language models, they're still using a search engine to find the answer. However, profound, which is the leading AI optimization tool right now just...

Open

A long-term AI visibility approach is to make sure the website answers every customer question and contains comprehensive information about the business.

Durable AI visibility / website completeness · asserts

e best choice. This does not seem to be working in Gemini or AI mode. Also, just calling yourself the best on your own website or spamming top 10 companies in industry lists to any website listing yourself as the best easily fools ChatGPT into recommending you. Now even though these tactics are annoyingly effective right now, I'm not recommending most of...

Open

Businesses should catalog websites that LLMs reference when making recommendations and work to be included in as many relevant sources as possible.

LLM source mapping / third-party inclusion · asserts

e best choice. This does not seem to be working in Gemini or AI mode. Also, just calling yourself the best on your own website or spamming top 10 companies in industry lists to any website listing yourself as the best easily fools ChatGPT into recommending you. Now even though these tactics are annoyingly effective right now, I'm not recommending most of...

Open