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What Ancient Rome can teach us about marketing. From today’s podcast - What Ancient Rome Can Teach Us About Influence, Perception, and Power - Ep 720 of The Edward Show. Historian Gregory Aldrete joins the pod to break it down. Things discussed: • “Dignitas...
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iImagine Julius Caesar had a Twitter account. What would his tone, his style or strategy have been like it? As odd as it sounds, I can absolutely answer this question with absolute confidence, because he did this when Caesar was away from Rome for 10 years. So a long time up in Gaul. He's conquering Gaul, modern France. He regularly sent back little sort of dispatches telling what he was doing. His purpose was, I'm out of Rome for 10 years, I need to be constantly reminding the people what I'm doing to keep myself in their mental eye, to compete with all my peers. He wrote these little accounts of his campaigns as they were ongoing, and he sent them back to Rome and install them. So it's like regular newsletters from Caesar. So this is his Twitter account. What was very memorable about them is the style he use, because a lot of Roman histories or writings are very formal or they're flower
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Imagine Julius Caesar had a Twitter account. What would his tone, his style or strategy have been like it? As odd as it sounds, I can absolutely answer this question with absolute confidence, because he did this when Caesar was away from Rome for 10 years. So a long time up in Gaul. He's conquering Gaul, modern France. He regularly sent back little sort of dispatches telling what he was doing. His purpose was, I'm out of Rome for 10 years, I need to be constantly reminding the people what I'm doing to keep mysel...
ay, talks about himself in the third person, which is a little weird. Normally we see that as being kind of egotistical, but in this context it was bent actually in a humble way. And it's very repetitive. Half of it is and then Caesar marched to this town full of these savage people and he fought a big battle and he killed half of them and he enslaved the other and he stole their cows. And then Caesar marched to this other town into this and this. Basically what he's doing is he's reminding the Roman people of a...
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