My entire 2025 marketing system in 4 letters: CAST ✨ Create brand bible → Automate with AI → Show up on video → Turn into 10 content pieces. Who's trying this? #AIMarket #BusinessStrategy #ContentCreation #Marketing2025
The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about. But I thought it'd be nice to have one video that just gives one big overview summarising my vision of the future and how I think business owners should be adapting to this change. So the biggest change we've already seen is that it no longer makes sense to try to rank for these super competitive terms unless you're one of the biggest brands in the world. Instead, the whole game has shifted to optimising for super specific long tail terms. This is actually the best strategy for both traditional SEO. And ranking in large language models. Second point I often make is that we've now reached the moment at which it makes more sense to optimize for large l
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The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about. But I thought it'd be nice to have one video that just gives one big overview summarising my vision of the future and how I think business owners should be adapting to this change. So the biggest change we've already seen is that it no longer makes sense to try to rank for t...
th those four predictions in mind, I wanna lay out exactly what I think you should be doing. This is actually a framework that I just came up with because I'm starting to go on podcasts and someone told me that it's good to have like a framework to share on podcasts. And that makes sense to me. So you're the first people I'm sharing this with and I would just love your feedback. And I truly believe this is exactly what every small business owner should be doing. If you hear this and you're like, no, you don't un...
this specific type of content. I've shared a few guides on how to do this on my YouTube channel, and I'll have more soon. The third letter is S for show up on video. Like I said, people are hungry for provably human content. Nothing is better than showing up on video. I truly believe every business owner should become a content creator and start making videos. It's the easiest way to make content, it's the highest performing content, and it's the only way to truly build trust online. So how you do this is up to...
ta. And this is the easiest way to generate it. And that's the whole point of the system, is to very efficiently generate high quality content that is perfectly positioned for the future of the internet. For example, you could do one or two podcasts a month, and with a couple hours of work each week, you're producing about 100 pages of content online. Content that can rank in search engines. But More importantly, content that's being digested by large language models, so you're more likely to get recommended in...
Public Insight Cards
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The creator claims the game has shifted from super-competitive terms toward specific long-tail terms, which are useful for both traditional SEO and LLM visibility.
Long-tail SEO / LLM optimization · asserts
The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about. But I thought it'd be nice to have one video that just gives one big overview summarising my vision of the future a...
The creator predicts that by the end of 2025 being recommended by LLMs may be more valuable than traditional search traffic.
AI visibility / strategic priority · asserts
The TikTok algorithm is showing you this video. It's because it thinks that you're interested in AI, specifically how it's changing how businesses get found online. So I wanna talk about that. That's what pretty much all my videos are about. But I thought it'd be nice to have one video that just gives one big overview summarising my vision of the future a...
A detailed brand bible containing everything an AI needs to know about the brand is proposed as a foundation for reliable content workflows.
AI content workflows / brand bible · asserts
th those four predictions in mind, I wanna lay out exactly what I think you should be doing. This is actually a framework that I just came up with because I'm starting to go on podcasts and someone told me that it's good to have like a framework to share on podcasts. And that makes sense to me. So you're the first people I'm sharing this with and I would...
The CAST framework recommends showing up on video and turning each video into multiple assets such as YouTube, TikTok, Instagram, LinkedIn, Reddit, blog, newsletter, and training data.
Human video / content repurposing · asserts
this specific type of content. I've shared a few guides on how to do this on my YouTube channel, and I'll have more soon. The third letter is S for show up on video. Like I said, people are hungry for provably human content. Nothing is better than showing up on video. I truly believe every business owner should become a content creator and start making vi...
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