Big brands asking why spend $10K on ads when AI costs $10? Here's when AI video actually works (and when it doesn't) 🤖✨ #AIVideo #Marketing #AdTech #contentcreatorstruggles #MarketingTips
In the last few weeks, I've spoken with several big brands who are asking me why are we spending tens of thousands of dollars on ad creatives when we can create the exact same thing at a fraction of the cost with one of these AI video generators like v 0 3? So we just wanna talk a little bit about AI video and whether or not you should be using them for ad creative. First, let's talk about popular sentiment around AI video. If you go online, it looks like everyone has a very strong opinion about AI video. But when you talk to the average person, I don't think that actually tracks. By my estimation, there's about 10% of the population who absolutely loves AI video and about 10% of the population who is disgusted by it and thinks it's an abomination. The remaining 80% really don't have a strong opinion. Before I provide my thoughts on when you should and should not use AI. Video, I do wann
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In the last few weeks, I've spoken with several big brands who are asking me why are we spending tens of thousands of dollars on ad creatives when we can create the exact same thing at a fraction of the cost with one of these AI video generators like v 0 3? So we just wanna talk a little bit about AI video and whether or not you should be using them for ad creative. First, let's talk about popular sentiment around AI video. If you go online, it looks like everyone has a very strong opinion about AI video. But wh...
t's never gonna stop getting better. So let's talk about when it's okay to use AI video now, we can talk about how it's probably gonna change in the future. I think there are two situations where it's totally fine to use AI video right now. One is as a replacement for stock video if the video is not making any factual claims about actual people. If you would feel comfortable bringing in stock video, this is typically going to be for B roll or demonstrating the concept. I think we're just getting to the point whe...
it sucks a lot less today than it did a year ago. So it stands to reason that within a few years, we will have a flood of high quality AI. Content, and that's going to dramatically change not just the internet, but the world. And I talked about that in some other videos. Now, a lot of people's reaction upon hearing something like that is, I don't care if it's high quality. I don't want most of the content out there to be made by AI. And I actually feel that way myself. And I think enough people are gonna feel th...
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AI video is considered acceptable as a stock-video replacement when it makes no factual claims about real people, or for playful/funny content where AI use is not misleading.
AI video / acceptable usage · asserts
t's never gonna stop getting better. So let's talk about when it's okay to use AI video now, we can talk about how it's probably gonna change in the future. I think there are two situations where it's totally fine to use AI video right now. One is as a replacement for stock video if the video is not making any factual claims about actual people. If you wo...
Even if AI video becomes normalized, human-created content may retain demand because people trust and connect with real humans.
AI content trust / human creators · asserts
it sucks a lot less today than it did a year ago. So it stands to reason that within a few years, we will have a flood of high quality AI. Content, and that's going to dramatically change not just the internet, but the world. And I talked about that in some other videos. Now, a lot of people's reaction upon hearing something like that is, I don't care if...
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