Source record
@build_in_public source record
Tropicana paid $55 million for this marketing fail. The original, a straw going into an orange. It's super clear what this is, orange juice. The new one, a random orange blob. It looks like medicine. Not to mention this was trusted and familiar. The backlas...
Topics Mentioned
Public Evidence Excerpt
iTropicana paid $55 million for this marketing fail. The original, a straw going into an orange. It's super clear what this is. Orange juice. The new one, a random orange blob. It looks like medicine. Not to mention this was trusted and familiar. The backlash was swift and enormous. This mistake cost them $55 million. You have to be super clear about what you are selling. Tropicana had to revert to its original packaging within weeks.
Related Passages
iThese are public discovery snippets linked to the same source record. A snippet can end early when the public page keeps only short evidence context.
Tropicana paid $55 million for this marketing fail. The original, a straw going into an orange. It's super clear what this is. Orange juice. The new one, a random orange blob. It looks like medicine. Not to mention this was trusted and familiar. The backlash was swift and enormous. This mistake cost them $55 million. You have to be super clear about what you are selling. Tropicana had to revert to its original packaging within weeks.
Public Insight Cards
iNo public insight cards are linked to this source yet. The source is still searchable as attributed evidence, but no reviewed topic card has been promoted for it.