@tjrobertson52 source record

Topics Mentioned

Digital presence / content velocity Personal brand / authentic voice

Public Evidence Excerpt

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I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future. And I think I finally found the perfect metaphor. It actually comes from my kids. Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarchies work in junior high school. As far as I can tell, the key to climbing to the top of the middle school social hierarchy is just to be as loud as possible without any shame. It doesn't so much matter what you're saying. You don't even have to be using real words. In fact, just making really loud noises and then not flinching or backing down when people make fun of you will put you on the fast track to get to the cool kids table at lunch. I think that's exactly where we're at with digital marketing in 2025. I'm not saying you should be

Related Passages

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I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future. And I think I finally found the perfect metaphor. It actually comes from my kids. Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarchies work in junior high school. As far as I can tell, the key to climbing to the top of the middle school social hierarchy is just to be as loud as possible wit...

nds and businesses. This works now because the algorithms are getting more and more pervasive. These algorithms are hungry for content and personal insights, and the more of your true, authentic voice you provide, the more you'll be rewarded. So there aren't many things I would recommend you do based on the behaviour of junior high school kids, but this is one thing they have right. Be as noisy as possible, have no shame, and don't let the opinions of other people stop you.

Public Insight Cards

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In 2025 marketing, being active and “noisy” on platforms where customers are present is positioned as a major advantage.

Digital presence / content velocity · asserts

I've been thinking a lot about digital marketing that's actually working right now and that we can safely assume we'll continue working in the future. And I think I finally found the perfect metaphor. It actually comes from my kids. Two of them are in junior high school right now, and it's been really fascinating as a parent to observe how social hierarch...

Open

Algorithms increasingly reward content with personal insights and authentic voice, and people connect with people more than faceless companies.

Personal brand / authentic voice · asserts

nds and businesses. This works now because the algorithms are getting more and more pervasive. These algorithms are hungry for content and personal insights, and the more of your true, authentic voice you provide, the more you'll be rewarded. So there aren't many things I would recommend you do based on the behaviour of junior high school kids, but this i...