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Right now, digital marketing is changing too fast for a lot of agencies to keep up with. There are a lot of great agencies out there that are small and agile and can pivot really quickly. But if you're a small business owner and you're paying one of these agencies, it's important to know which type of agency you're working with. You see, a lot of these seven figure agencies become profitable by putting structure in place where they can easily train new hires on step by step processes that really don't change much year to year. And even though digital marketing, especially SEO, has changed a lot over the last 10 or 20 years, it's changed relatively slow compared to what's coming. And so this strategy so far has worked pretty well. This is especially true if you're an agency owner who plans to sell your agency someday. No one wants to buy a company who has to change their SOP every six mon

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