@tjrobertson52 source record

Topics Mentioned

Public Evidence Excerpt

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You should have a video on the homepage of your website. As a small business, nothing else allows you to immediately connect with visitors on your website and gain their trust. And you need to be in the video. So a video is so powerful, why aren't more businesses putting a video on their homepage? It's because they think it's hard. I think they need to bring out, like, a film crew and spend thousands of dollars to get a nice video done. But here's the thing. In 2025, authenticity, genuine connection is way more important than professionalism. In fact, if the video feels produced, if it feels like it's scripted, it's not gonna work. You already know this as a business owner, right? Once you can get on a call with a client, once you can actually form a human connection, everything goes way easier. The problem is, most people that come to your website are never going to get on a call with y

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You should have a video on the homepage of your website. As a small business, nothing else allows you to immediately connect with visitors on your website and gain their trust. And you need to be in the video. So a video is so powerful, why aren't more businesses putting a video on their homepage? It's because they think it's hard. I think they need to bring out, like, a film crew and spend thousands of dollars to get a nice video done. But here's the thing. In 2025, authenticity, genuine connection is way more...

changing how digital marketing is done. But most of these agencies that I was working with just weren't keeping up. So I started an agency that actually helps businesses build digital marketing systems that work in 2025 and beyond. And it's been so exciting for me to see these practices actually help businesses way more than those old, traditional marketing tactics. So it's gonna be different for your business, but just, you know, think of the reasons you really started it and what differentiates you from your c...

ever gonna find the time. The truth is, you don't wanna find the time cause this whole thing makes you uncomfortable. So instead, as soon as you're done watching this video, just go make a bad one. Go make a bad version of this, and then publish it to your website. And just be uncomfortable with it. Because one, even the bad version of the video is worth having on your website. Remember, authenticity is way more important than professionalism. And 2, it's good that you feel uncomfortable. That's gonna motivate y...

Public Insight Cards

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A genuine founder/owner video on the homepage is claimed to build trust and substantially improve conversion rates for small businesses.

Trust / conversion · asserts

You should have a video on the homepage of your website. As a small business, nothing else allows you to immediately connect with visitors on your website and gain their trust. And you need to be in the video. So a video is so powerful, why aren't more businesses putting a video on their homepage? It's because they think it's hard. I think they need to br...

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