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So AI is eating up Google search traffic really quickly now. A lot of that AI is Google themselves. They're quickly rolling out AI mode and I think it seems that people realize how good Gemini is. That's gonna start taking away a lot more traffic as well. So Google is gonna be fine, but if you rely on this Google search traffic, you might not be. And that's why I think if you're an SEO or you're paying an SEO, it's more important than ever that you're learning and experimenting every day. Cause the truth is no one knows what this is gonna look like. Even those of us who are already experimenting and learning everyday still just have some guesses as to what's gonna be the best strategy moving forward. But there will be best strategies, there will be huge opportunities. As long as people are turning to algorithms for recommendations on what business to buy from, there are going to be thing

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