@tjrobertson52 source record

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I wanna talk about minmaxing when it comes to marketing. Gamers will be familiar with the term minmaxing, but I think there's some benefit to any small business owner or digital marketer that wants to improve their results in video games. Minmaxing essentially means optimizing your playstyle, strategy, decision making to get maximum results with minimum waste. And anyone who's ever played a video game seriously knows that you just have to do this to compete at the top levels. I don't know if anything's as competitive as video games, but I think we could stand to bring some of that mindset into digital marketing. And this has become especially relevant since AI started exploding. Every day I'm seeing business owners and marketers do things the way we did them two years ago, not realizing most tasks can be done twice as fast or 10 times as fast as they used to without sacrificing quality.

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