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I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you know what kind of marketing is going to work for your business? We have to talk about inbound versus outbound marketing. Inbound marketing means That the client is looking for you. They know what they want and they're just trying to find Which business to go with. Good example of this would be a personal injury attorney Or a plumber. You know when you need one and you know what to search for. Outbound marketing is Something like social media where the person is just scrolling through their newsfeed and there's An ad for you. This kind of ma
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I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you know what kind of marketing is going to work for your business? We have to talk about inbound versus outbound marketing. Inbound marketing means That the client is...
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Businesses can waste budget when channel fit is wrong; inbound works when buyers know what they need and search for it, while outbound/social works better for defined audiences or needs that must be introduced.
Channel fit / inbound vs outbound · asserts
I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No. This particular client just wasn't a Good fit for social media marketing. The agency should have realized that and said no From the beginning. But how do you kno...
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