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I made that video specifically for people who are hiring an SEO agency, but it should be relevant whether you're doing it yourself or having someone else do it. I just see this constantly, where agencies are reporting data that's entirely misleading, saying, look at all your traffic went up, and they're not telling you that it's branded traffic. And maybe that billboard campaign you ran is the reason that you're getting more traffic. People are searching for your name, and they're not the reason you're ranking for your own name. Everyone ranks for their own name. Or you're getting a ton of traffic, but it's all going to blog articles, and you're not actually getting any more leads. And this is very common, unfortunately, in the SEO industry. And so if you have the tools, that's that you need to be able to tell if you're actually getting the kind of traffic that's gonna bring you leads, a

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