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How do you know if your SDO campaign is working? A lot of people's first intuition Is going to be keyword ranking. However, rank tracking is unreliable. Take this example where A or F is showing that their traffic Is down based on ranking data, Even though I know it to be up. In fact, you should only rely on keyword ranking data When you don't have access to search traffic data. The best source for search traffic data is Google Search Console. It's completely free to set up. It'll walk you to this types of connecting it And it's data straight from Google. It'll show you how many times you actually showed up For a given keyword and how many of those times Someone clicked through to your website And what page they landed on. So if search traffic is going up, The SDO campaign is working, right? Not quite. A fear of business, what you really care about is sales. Let's take this window tintin
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How do you know if your SDO campaign is working? A lot of people's first intuition Is going to be keyword ranking. However, rank tracking is unreliable. Take this example where A or F is showing that their traffic Is down based on ranking data, Even though I know it to be up. In fact, you should only rely on keyword ranking data When you don't have access to search traffic data. The best source for search traffic data is Google Search Console. It's completely free to set up. It'll walk you to this types of conne...
sinesses, you would rather have one visit To one of these transactional pages Than a thousand visits to your blog. If there are some exceptions, some blog posts Do convert much better than others. But for the most part, this to these transactional pages Are what you really care about. So how do you isolate the traffic to your transactional pages? We're going to use Regic. Now, don't worry. It sounds scary, but I made a tool, and it's super easy. You're just going to pull up this advanced URL To GSC Regic's tool....
an SEO problem. That's a website problem. When we're trying to measure the effectiveness Of your SEO campaign, we want to ignore All branded search traffic. To do that, hit this new button, add a query filter. We're going to go again to custom regx. And then we're going to enter in every word that Is in your brand name that we're confident would not Be in a non-branding search. For most companies, this is pretty easy, Although there are some rare ones where your brand name Is your product name, and it can be alm...
busy than others. And if we compare it to the last three months, We won't know if it's seasonality Or actual ranking changes. Go ahead and hit apply. Now with some quick math, we can see That their overall SEO traffic has gone up By 41% since last year. And we can see which queries it's gone up for the most. Window tinting near me is the clear winner. We can see which pages have improved the most. And this is the SEO data that you really care about. This is how you know your SEO campaign is working.
Public Insight Cards
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Keyword rank tracking is unreliable compared with Google Search Console traffic data; GSC shows impressions, clicks, queries, and landing pages directly from Google.
SEO measurement / GSC · asserts
How do you know if your SDO campaign is working? A lot of people's first intuition Is going to be keyword ranking. However, rank tracking is unreliable. Take this example where A or F is showing that their traffic Is down based on ranking data, Even though I know it to be up. In fact, you should only rely on keyword ranking data When you don't have access...
For most businesses, transactional pages such as home, GBP-linked page, service pages, product pages, and category pages matter more than blog traffic because they map to buying-intent queries.
SEO measurement / transactional pages · asserts
How do you know if your SDO campaign is working? A lot of people's first intuition Is going to be keyword ranking. However, rank tracking is unreliable. Take this example where A or F is showing that their traffic Is down based on ranking data, Even though I know it to be up. In fact, you should only rely on keyword ranking data When you don't have access...
Branded search traffic should be filtered out when measuring SEO campaign impact, because ranking for the business name usually reflects brand demand rather than SEO success.
SEO measurement / branded filtering · asserts
an SEO problem. That's a website problem. When we're trying to measure the effectiveness Of your SEO campaign, we want to ignore All branded search traffic. To do that, hit this new button, add a query filter. We're going to go again to custom regx. And then we're going to enter in every word that Is in your brand name that we're confident would not Be in...
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