Creator viewpoint comparison

Site migration / URL preservation

A deterministic grouping of public source-backed insight cards. This page compares what creators said without declaring a winner.

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Creator Viewpoints

asserts: Website rebuilds often lose Google rankings because pages are removed or URLs are changed; from Google's perspective, a changed URL is a removed page plus a new page.

I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their rankin...
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