Creator viewpoint comparison

Page clarity / SEO / CRO

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@@tjrobertson52

asserts: Important pages should make it immediately clear what the page is about and who it is for; this supports SEO, brand clarity, and conversion.

I do SEO. And occasionally when I'm talking to a business owner, they say, we want you to help us rank higher in Google, but we don't want to change the words on the page. And this can be a problem cause most of what we do in SEO. Is change the words on the...
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