Creator viewpoint comparison

Instagram SEO / captions

A deterministic grouping of public source-backed insight cards. This page compares what creators said without declaring a winner.

Creator Viewpoints

@@build_in_public

  • asserts: Instagram content search is expected to improve; the video claims hashtags are not helping SEO and recommends long captions with target keywords naturally near the beginning.

    Instagram is working feverishly to improve their in-app SEO. In terms of SEO on Instagram, what we call content search, actually searching for some type of content. It's not very good on Instagram. So we've strengthened that team recently and I'm pretty exc...

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