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Gemini / AI Mode

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Creator Viewpoints

asserts: Gemini powers Google AI Overviews and AI Mode; if AI Mode replaces traditional results, marketers may need to care more about Gemini recommendations than classic rankings.

ni is what powers the AI overviews to show up at the top of search results and also Google's AI mode, which once it's good enough will almost certainly replace traditional search results. And that's probably the biggest reason to be paying attention to this...
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