doorway/thin page risk

@@build_in_public

• asserts: Pages targeting very similar keywords should be meaningfully different and show how the offering serves each specific query, rather than duplicating generic content.

  Avoid a penalty from Google. The biggest mistakes that people make if the keyword is HVAC repair Los Angeles, the H1 in a spammy page will say HVAC repair Los Angeles. Should actually say HVAC repair in Los Angeles. HVAC repair Los Angeles is a fragment. Yo...

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